Background

In the August / September 2022 People’s Panel residents were asked:

  • What is most important in terms of making somewhere a good place to live?
  • What is most in need of improvement in your local area?



    • An infographic summary of the citywide results can be found here: August 2022 Infographic

    A more detailed citywide analysis report can be found here: August 2022 Report

    However, the Insight Team has also analysed the results of these questions by the 13 segments in the Hull City Council Customer Segmentation Model.

    You can find more information on this model here: HCC Customer Segmentation Model

    Understanding the Tables Below

    The table below shows, for each of the 13 segments:

  • The top 5 most important things in making somewhere a good place to live
  • The top 5 things most in need of improvement in their local area



    • You’ll notice that the top 5 answers to each question tend to be similar regardless of the segment – and focus on the large universal issues that you would expect e.g., access to health services, clean streets, levels of crime / ASB etc.

    Therefore, the tables also show those responses / issues that were selected by a segment significantly more than average (e.g., significantly more so than other segments) – even where they are not the top responses.

    This provides additional context as to what is uniquely important / in need of improvement to that segment – beyond the usual big hitters.

    The following have been highlighted in bold in the table:

  • Anything that appears under both the top 5 and the associated ‘more than average’ column – these should be considered the must get rights for that segment
  • Anything that appears under both ‘more than average’ columns – these should be considered as specific issues unique to that segment


    • Note – there aren’t always significantly different results.

    Segment Top 5 Most Important More Important Than Average Top 5 Most In Need of Improvement More In Need of Improvement Than Average
    GROUP A: PENSIONERS IN PUBLIC RENTED FLATS Access to health services
    Clean streets
    Public transport
    Levels of crime / ASB
    Levels of traffic congestion     		Access to council services
    Public transport     		Clean streets
    Access to health services
    State of roads / pavements
    Levels of crime / ASB
    Public transport     		Access to health services
    People get on
    Good community spirit
    Public transport
    Shopping facilities
    GROUP B: ECONOMICALLY INACTIVE SINGLES IN PUBLIC RENTED FLATS Clean streets
    Levels of crime / ASB
    Public transport
    Shopping facilities
    Parks and open spaces     		Access to council services
    Level of begging
    Public transport     		Levels of crime / ASB
    Clean streets
    Public transport
    Shopping facilities
    Access to health services     		Clean streets
    Levels of crime / ASB
    Public transport
    Shopping facilities
    GROUP C: YOUNG FAMILIES IN COUNCIL HOUSES IN AREAS OF DEPRIVATION Levels of crime / ASB
    Clean streets
    Access to health services
    Affordable, decent housing
    Green and planted areas     		Affordable, decent housing
    Motorcycle nuisance         		Levels of crime / ASB
    State of roads & pavements
    Motorcycle nuisance
    Clean streets
    Availability of parking     		Availability of parking
    Level of crime / ASB
    Motorcycle nuisance
    Parks and open spaces
    Sports and leisure facilities
    GROUP D: LOW INCOME FAMILIES ON TRADITIONAL COUNCIL ESTATES Access to health services
    Levels of crime / ASB
    Clean streets
    State of roads / pavements
    Parks and open spaces     		Access to council services
    Activities for older people
    Sports and leisure facilities     		Levels of crime / ASB
    Clean streets
    State of roads / pavements
    Motorcycle nuisance
    Levels of traffic congestion     		Activities for teenagers
    Levels of crime / ASB
    Motorcycle nuisance
    Parks and open spaces
    Shopping facilities
    GROUP E: LOW INCOME NON-COUNCIL TERRACES Clean streets
    Access to health services
    Levels of crime / ASB
    Affordable, decent housing
    Availability of parking     		Affordable, decent housing
    Clean streets         		Clean streets
    State of roads / pavements
    Motorcycle nuisance
    Levels of crime / ASB
    Green and planted areas     		Green and planted areas
    People get on
    Good community spirit
    Motorcycle nuisance
    Parks and open spaces
    Sports and leisure facilities
    GROUP F: OLDER COUPLES IN OWNER OCCUPIED SEMIS Access to health services
    Clean streets
    Levels of crime / ASB
    Public transport
    Shopping facilities     		Activities for older people State of roads & pavements
    Clean streets
    Levels of crime / ASB
    Public transport
    Levels of traffic congestion
    Access to health services
    GROUP G: AFFLUENT PROFESSIONALS IN OWNER OCCUPIED HOUSES Access to health services
    Levels of crime / ASB
    Clean streets
    Parks and open spaces
    Green and planted areas     		Levels of begging
    Levels of pollution
    Good community spirit     		Clean streets
    Levels of crime / ASB
    Levels of traffic congestion
    State of roads / pavements
    Levels of begging     		Levels of begging
    Levels of pollution
    GROUP H: ECONOMICALLY ACTIVE FAMILIES IN OWNER OCCUPIED TERRACES Access to health services
    Levels of crime / ASB
    Clean streets
    Availability of parking
    Affordable, decent housing     		Access to health services
    Availability of parking
    Education provision     		State of roads & pavements
    Levels of traffic congestion
    Clean streets
    Availability of parking
    Levels of crime / ASB     		Availability of parking
    Level of traffic congestion
    GROUP I: ECONOMICALLY ACTIVE FAMILIES IN OWNER OCCUPIED DETACHED / SEMIS Clean streets
    Access to health services
    Levels of crime / ASB
    Availability of parking
    Green and planted areas     		Clean streets State of roads & pavements
    Levels of traffic congestion
    Clean streets
    Access to health services
    Levels of crime / ASB     		Activities for older people
    GROUP J: UNIVERSITY STUDENTS IN PRIVATE RENTED FLATS / TERRACES Clean streets
    Levels of crime / ASB
    Affordable, decent housing
    Access to health services
    State of roads & pavements     		Activities for young people
    State of roads & pavements     		Clean streets
    State of roads & pavements
    Levels of crime / ASB
    Level of begging
    Level of traffic congestion     		Level of begging
    Good community spirit
    GROUP K: YOUNG PROFFESIONALS IN PRIVATE RENTED FLATS Access to health services
    Levels of crime / ASB
    Parks and open spaces
    Green and planted areas
    Clean streets     		Active community
    Green and planted areas
    Good community spirit
    Parks and open spaces     		Levels of crime / ASB
    State of roads & pavements
    Clean streets
    Levels of traffic congestion
    Access to health services     		Active community
    Level of begging
    GROUP L: YOUNG DIVERSE RESIDENTS IN PRIVATE RENTED HOUSES / FLATS Access to health services
    Clean streets
    Levels of crime / ASB
    Affordable, decent housing
    Green and planted areas     		Clean streets
    Levels of crime / ASB
    Levels of traffic congestion
    State of roads & pavements
    Access to health services     		Clean streets
    People get on
    Good community spirit
    Levels of crime / ASB
    GROUP M: DEPRIVED SINGLE MALES IN PUBLIC RENTED FLATS Access to health services
    Clean streets
    Shopping facilities
    Affordable, decent housing
    Good, community spirit     		Affordable, decent housing
    Good community spirit
    Shopping facilities         		State of roads & pavements
    Levels of crime / ASB
    Clean streets
    Levels of begging
    Levels of congestion     		Access to council services
    Active community
    Activities for older people
    Levels of begging